PRIVACY POLICY
PRIVACY POLICY
Last Revised: August 15, 2025
This privacy policy (“Privacy Policy”) describes the types of information Voyetra Turtle Beach, Inc. and its affiliates (collectively, “Turtle Beach,” “we,” “our,” and “us”) process about you. This Privacy Policy applies when you:
• Visit or interact with our website, https://www.turtlebeach.com and our affiliated websites (the “Websites”);
• Interact with us online, including through the use of live and automated/AI chat functionalities on our Websites and via social media;
• Interact with us offline, such as by telephone or via SMS/text messaging; and
• Use our software (collectively, the “Services”).
By accessing or using the Services on any computer, mobile phone, tablet, or other device, making a purchase from Turtle Beach, or otherwise communicating or interacting with Turtle Beach, you agree to the terms of this Privacy Policy and our Terms & Conditions, which are incorporated herein by reference. If you do not agree to our Privacy Policy and Terms & Conditions, please do not use the Services.
As detailed in the “Changes to this Policy” section below, we reserve the right, at our discretion, to change, modify, add, or remove portions of this Privacy Policy at any time. Please check this page periodically for changes. Your continued use of the Services indicates your acceptance of any revised Privacy Policy.
Individuals in certain U.S. states may have rights in relation to their personal information (e.g., the right to request deletion of their personal information). Please see the “U.S. State Privacy Supplement” section below for more information. Customers outside of the United States should reference the respective privacy policy applicable to their jurisdiction.
COLLECTION OF PERSONAL INFORMATION
We collect information about you in various ways and from various sources. For example, you may provide personal information directly to us, we may receive personal information about you from someone else, we may collect certain information about you automatically through your use of the Services, or we may obtain information about you from service providers and other entities who are acting on our behalf.
Personal Information You Provide To Us:
Personal information that you may provide to us directly, or that we may receive from a service provider acting on our behalf may include the following:
• Basic contact details, such as your name, mailing address, billing address, telephone number, or email address. For example, we may collect this information when you register a product, join one of our mailing lists, or contact us with a question.
• Transaction information, such as your shipping address and your purchase history when you purchase a product from our Websites.
• Account information, such as your username. For example, we collect this information when you create an account with us.
• Content of communications with you or between you and our service providers, including, but not limited to, questions or comments submitted by you to our customer support solutions (e.g., through telephone, email, live chat, automated/AI chat, or otherwise). When you communicate with us or service providers that act on our behalf, you may include personal information in those communications. Please note that, when you contact us via one of our customer support solutions, especially via telephone or through the live and automated/AI chat features, we may make, receive, and retain recordings of such calls and chats. By contacting us through these methods, you agree to our recording and retention of such information. To learn about the criteria we use to determine how long such information is retained, please see the section entitled “Data Security and Retention” below.
• Content you submit to our Websites. If you choose to submit content to our Websites (e.g., an online product review), we may publish your name and other information you have provided to us. You hereby consent to this. Please see our general Terms & Conditions for more information.
• Registration information for sweepstakes. When you register for sweepstakes hosted by the Services, we may collect your name, email address, telephone number, address, and other information as specified in such contest or giveaway. See our General Sweepstakes Terms and Conditions for more information.
Personal Information Provided to Us by Target Plus:
When you make a purchase of a Turtle Beach product on Target Plus, Target Plus will provide us with information necessary to fill your order for a product, which may include your name, shipping address, telephone number, and purchase information.
Personal Information We Collect Automatically:
We may automatically collect certain information when you interact with the Services, which may include personal information. To do this, we may use cookies, web beacons, embedded scripts, location-identifying technologies, file information, and similar technology (collectively, “tracking technologies”) to collect information about your activities on our Websites and to allow us to customize portions of the Services to your preferences. The information we collect automatically may include:
• Your IP address, which is a number that identifies your computer on the Internet.
• Your unique device identifier.
• Your device type, such as mobile phone, computer, or tablet.
• The type of browser and operating system you are using.
• The domain name of your internet service provider.
• The date and time of your visit, and/or the site from which you came, and the site to which you are going when you leave our Websites.
• Your activity and behavior on our Websites, such as the information about the content you view and the features you access, the number of links you click within the Websites, which pages of our Websites you visit, what terms you use in searching the Websites, the links you click, how frequently you access the Services, and/or what products you purchase.
• Whether you open emails or click the links contained in emails that we send you.
• Location-based information, such as the state or country from the device you used to access our Services.
• When you download software or software updates that we make available, we may collect the date and time of the download, and information about the device onto which the software is downloaded.
We may collect unique identification numbers associated with your device (including, for example, a Unique ID for Advertisers , Google AdID, or External ID), mobile carrier, device type, model and manufacturer, device operating system brand and model, phone number, and, depending on your device settings, your geographical location data (with your permission), or we may be able to approximate a device’s location by analyzing other information, like an IP address.
Depending on your device and operating system, you may not be able to delete or block all tracking technologies. You may also set your email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our email and performed certain functions with it.
We may collect information through third-party analytics scripts, which facilitate features on our Websites including, but not limited to, social features such as embedding links to our social media, customer support solutions such as live and automated chat features, fraud detection, and other similar features.
We may combine the information we collect through cookies with additional information we have collected from you or other sources. For more information about tracking technologies, please see the section entitled Cookies and Other Tracking Technologies below.
HOW WE USE PERSONAL INFORMATION
Turtle Beach uses your personal information:
• To fulfill or meet the reason you provided the information. For example, when you place an order with us on our Websites, we will request certain information from you. This information is likely to include your name, email address, billing address, shipping address, and telephone number. This information will be used to process your order, arrange delivery of your order, and correspond with you in relation to your order. Additionally, we may also save your information to facilitate new product orders or to process returns.
• To provide, support, personalize, and develop our Services. For example, we may automatically record which Services you use to join our mailing list so that we communicate with you in that language in the future.
• To create, maintain, customize, and secure your account with us.
• To register your product with us.
• To process your requests, purchases, transactions, and payments, and to prevent fraud. For example, when you place an order, we may share your name, physical and email address, and order details (date, amount, product) with third parties, such as Signifyd, for fraud prevention services. Signifyd’s privacy policy is available here: https://www.signifyd.com/privacy/.
• To respond to requests for support or otherwise provide customer service via telephone, email, live and automated/AI chat features, including to assist you with questions about our product features and to investigate and address your concerns and monitor and improve our responses.
• To inform you of other products or Services available from Turtle Beach and its affiliates and about promotions and events.
• To contact you to inquire whether you want to provide a review of the products you purchased or to provide other feedback regarding your purchase.
• To conduct research about your opinion of current products and Services or of potential new products or Services.
• To administer and communicate with you about contests or giveaways.
• To research and analyze data and trends to improve our Services and our marketing and informational communications with you.
• To personalize the Services, our Websites, and our advertising to you based on your perceived interests.
• To send you important notices about the Websites, including updates to this Privacy Policy, the Terms of Sale and Terms & Conditions.
• To help maintain the safety, security, and integrity of our Services, databases and other technology assets, and business.
• For testing, research, analysis, and product development, including to develop and improve our Services.
• To enforce contractual commitments that you may enter into with us, including, but not limited to, collection actions.
• To respond to law enforcement requests or as required by applicable law, court order, or governmental regulations.
HOW WE SHARE PERSONAL INFORMATION
We may share the information we collect about you or that you provide to us for various purposes, including any personal information, such as in the following circumstances:
• With our vendors or other service providers that assist us with our business activities, which could include:
• Payment processors.
• Shipping vendors.
• Data analytics vendors.
• Cloud storage providers.
• IT service management vendors.
• Email marketing services vendors.
• Security vendors.
• SMS/text messaging providers.
• Vendors who assist us with facilitating our customer support solutions, such as our live and automated/AI chat features.
• Vendors that provide us with fraud prevention services, such as Signifyd. For example, when you place an order, we may share your name, physical address, and email address and order details (date, amount, product, etc.) with Signifyd for consumer fraud prevention services.
• With our affiliates or otherwise within our corporate group.
• With third parties for marketing and advertising purposes, such as through targeted advertising based on your perceived interests.
• To other users on our Websites or third-party websites when you post a product review, including your name and your submission.
• If it is necessary to identify, contact, or bring legal action against persons or entities who may be causing injury to you, to Turtle Beach, or to others, or to establish or defend claims.
• If we are required to do so in order to comply with any valid legal and regulatory process or governmental request (such as a court order, search warrant, subpoena, civil discovery request, investigation, or statutory requirement).
• In connection with an asset sale, merger, bankruptcy, or other business transaction. In the event that Turtle Beach is merged with or acquired by another company, or in the event of a transfer of some or all of our assets, we may disclose or transfer personal information and other information about usage of the Services in connection with such a transaction.
• To enforce this Privacy Policy and our Terms & Conditions.
• To ensure the safety and security of the Company and/or its users.
• When you request us to share certain information with third parties, such as through your use of social media widgets or login integrations.
• To seek advice and consultation from lawyers, auditors, insurance companies, accounting firms, and other professional advisors.
• As we otherwise believe is required by law.
COOKIES AND OTHER TRACKING TECHNOLOGIES
On occasion, Turtle Beach may use third-party advertising companies that use tracking technologies to serve our advertisements based on your online browsing history and interests across the Internet. These advertising networks, social media companies, and other third-party services may collect information about your use of our Services and third-party websites and your interaction with our advertising and other communications. Typically, though not always, the information used for interest-based advertising is collected through cookies or similar tracking technologies. We may share a common account identifier (such as an email address or user ID) or hashed data with our third-party advertising partners to help identify you across devices. These advertising companies serve ads on behalf of us and others on nonaffiliated sites, and some of those ads may be personalized, meaning that they are intended to be relevant to you based on information collected about your use of the Services and elsewhere over time. We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics, and market research. You have the choice to tell us not to collect and use this information, and in some jurisdictions, we will only engage in interest-based advertising if you opt-in. To learn more about interest-based advertising and how you may be able to opt out of some of this advertising, you may wish to visit the Digital Advertising Alliance’s (DAA) resources and/or the Network Advertising Initiative (“NAI”)’s online resources, at http://www.aboutads.info/choices or http://www.networkadvertising.org/choices, and you can opt out of receiving some interest-based advertisements on mobile apps by visiting http://www.aboutads.info/appchoices. You may also be able to limit interest-based advertising through the settings menu on your mobile device by turning off “personalized ads” (iOS) or selecting “opt-out of interest-based ads” (Android). You may also be able to opt out of some—but not all—interest-based advertising served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app.
Google Analytics and Advertising. We use Google Analytics to recognize you and link the devices you use when you visit our site or Services on your browser, log in to your account on our Services, or otherwise engage with us. We share a unique identifier with Google to facilitate the service. Google Analytics allows us to better understand how our users interact with our Services and to tailor our advertisements and content to you. For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google’s site “How Google uses data when you use our partners’ sites or apps” located at www.google.com/policies/privacy/partners/. You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Ad-On here https://tools.google.com/dlpage/gaoptout/.
We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Services. You may control your advertising preferences or opt out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences, or by visiting NAI’s online resources at http://www.networkadvertising.org/choices.
We also use cookies to help track item put into your cart when shopping on the Website, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS/text messages.
USE OF AI
Please note that artificial intelligence (“AI”) may be used when processing your personal information. For example, we may use AI tools to assist with responding to requests for support or otherwise provide customer service and in the course of our everyday business operations. We may also process your personal information in the course of assessing the performance of our AI tools.
LINKS TO THIRD-PARTY WEBSITES AND SERVICES
Our Services may contain links to third-party websites or permit you to log in to third-party services, which may have privacy policies that differ from our own.
For example, Turtle Beach’s Swarm software may give users the option to log in to third-party services in order to enable “message waiting” and “incoming call” notifications from those third-party services or otherwise enhance the functionality of our Services.
Turtle Beach does not have control over and is not responsible for the privacy policies and practices of such third-party websites and services. Please refer to the privacy policies of the applicable third-party website or service to learn about how they handle your personal information before disclosing any personal information.
LINKS FROM THIRD-PARTY WEBSITES
Turtle Beach may use outside marketing companies to place advertisements or links to our Websites on third-party websites. The marketing company or the operator of such third-party websites may collect information about people who click on an advertisement for or link to our Websites. Turtle Beach does not have control and is not responsible for privacy policies and practices of such marketing companies or third-party websites. Please refer to their privacy policies to learn about how they handle your personal information before disclosing any personal information.
ACCOUNTS OWNED OR CONTROLLED BY THIRD PARTIES
You may choose to create accounts on websites or platforms owned or controlled by third parties to purchase our products. These third parties may use your information for their own purposes, including for behavioral advertising and analytics purposes. Turtle Beach does not control and is not responsible for privacy policies and practices of these third parties. Please refer to their privacy policies to learn about how they handle your personal information before creating any account with them or using their platforms.
OUR SERVICES ARE INTENDED FOR CUSTOMERS IN THE UNITED STATES
Turtle Beach’s server is located in the United States. We, as a U.S. based company, do not solicit or knowingly collect personal data from individuals located outside of the United States through the Services. If you are located outside the United States and choose to contact us and send us personal information voluntarily (e.g., by placing an order online via our Services), please be advised that your personal information will be processed in the United States and that the protection of your personal information in the United States may be different from data protection in the country where you reside. Where this occurs, you acknowledge and where required, consent to such transfer in accordance with this Privacy Policy.
You are also advised to consider before you voluntarily send personal information to us that there might not be an independent data protection authority and/or safeguards of the data processing principles and/or safeguards of data subject rights in the United States as set forth under your data protection law, unless such rights are explicitly mentioned in this Privacy Policy.
SMS/TEXT MARKETING AND NOTIFICATIONS
By entering your phone number in the checkout and initializing a purchase, subscribing via our subscription form, or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. Text marketing messages will not exceed 30 a month. You acknowledge that consent is not a condition for any purchase.
If you wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you within any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted for as a reasonable means of opting out. Message and data rates may apply.
We will not share your opt-in to an SMS / text messaging campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your data, including your SMS/text messaging opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in delivery of text messages.
The website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages by SMS.
For any questions please text HELP to the number you received the messages from. You can also contact us for more information. If you wish to opt out please follow the procedures above.
DATA SECURITY AND RETENTION
Please be aware that, despite our reasonable efforts to protect your information, no transmission over the Internet can be guaranteed 100% secure, as no security measures are perfect or impenetrable. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to or from the Services, and you do so at your own risk.
Please keep in mind that if you disclose personal information through public forums and bulletin boards on the Services, this information may be collected and used by others. You are responsible for the personal information that you choose to share on the Services’ public forums and bulletin boards.
We will retain your personal information for as long as necessary to fulfil the purposes for which it was collected and processed, including for the purposes of satisfying any legal, regulatory, accounting, or reporting requirements. To determine the appropriate retention period for your personal information, we will consider the amount, nature, and sensitivity of the personal information, the potential risk from unauthorized use or disclosure, the purposes for which we process personal information and whether we can achieve those purposes through other means, and applicable legal requirements.
U.S. STATE PRIVACY SUPPLEMENT
Our U.S. State Privacy Supplement (“Supplement”) provides additional information about our personal information
processing practices in accordance with certain state privacy law requirements, including the California Consumer
Privacy Act. Unless otherwise expressly stated, all terms defined in the Supplement retain the same meaning in this Privacy Policy.
OPTING OUT OF PROMOTIONAL MAIL AND EMAILS
While we hope that the information included in this Privacy Policy has helped you better understand how we use and protect your information to provide you with better service, we understand that you may still choose to not receive information from Turtle Beach or our partners. As a part of our commitment to your privacy, we agree to honor customers’ requests not to receive mail or email from Turtle Beach.
If you have previously opted to receive, or otherwise currently receive, promotional emails from us, you may unsubscribe by clicking the “unsubscribe” link in the email or by emailing us at privacy@turtlebeach.com. Within a reasonable period of time after unsubscribing, you will no longer receive marketing mailings and/or emails from Turtle Beach. You may still receive emails regarding your transactions, for example, confirming that you have placed an order or that a product you have ordered has shipped.
CHILDREN AND PRIVACY
The Services are not intended for or directed to anyone under the age of 18 years. We will never request personal information from anyone whom we know to be under the age of 18 without verifiable parental consent. By using the Services, you represent and warrant that you are at least 18 years old. If we become aware that a customer is under the age of 18 and has provided us with personal information, we will take commercially reasonable efforts to remove his or her personal information from our database.
A parent or legal guardian who needs to access, change, or delete personal information regarding their child should contact privacy@turtlebeach.com. For consumers outside of the U.S., please use the contact information listed in the Turtle Beach privacy policy for your jurisdiction.
CHANGES TO THIS POLICY
Turtle Beach reserves the right to amend this Privacy Policy at any time. We will post all changes to this Privacy Policy on our websites, in which case we will update the “Last Revised” date at the top of this Privacy Policy, so you should review it periodically. Any such amendments to this Privacy Policy may apply to information we collect in the future as well as any information we obtained prior to such amendment. If we make a material change to this Privacy Policy, we will provide appropriate notice as required by law. If you do not agree to any updates to this Privacy Policy, please do not access or continue to use the Services.
HOW TO CONTACT US
If you have any comments on or questions about this Privacy Policy or believe that Turtle Beach has not adhered to this
Privacy Policy or any applicable privacy law, please contact privacy@turtlebeach.com. For consumers outside of the U.S.,
please use the contact information listed in the Turtle Beach Privacy Policy for your jurisdiction. If we need, or are required,
to contact you concerning any event that involves your information, we may do so by email, telephone, or mail. If you make a
purchase, we (or someone on our behalf) will send you a confirmation email.
COOKIE POLICY
When you visit our website, we collect and process information about your usage of our websites (for example, the pages you visit and how you have navigated through our website) using cookies and other similar technologies. This helps us to provide you with a good experience when you browse our website. It also allows us to improve our site.
A cookie is a small file of letters and numbers that is stored on a user’s device. This Cookies Policy describes the cookies we use on our website and what they are used for.
The cookies that are not “strictly necessary” will not be pre-enabled and will only be placed if you opt-in (where required under applicable data privacy and electronic communications laws). These cookies can be removed at any time by using the Cookie Management tool. The tool allows you to block or modify all non-essential cookies. Strictly necessary cookies (cookies that are essential for the opera-tion of our website and for us to provide services requested by you) cannot be re-moved. They include, for example, cookies that enable you to log into certain areas of our website or enable products to be kept in your online basket.
The types of cookies we use are set out below.
I. STRICTLY NECESSARY COOKIES
We use so-called session or flash cookies on our website and in our application. When a user visits a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified the next time the website is accessed. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a page change. The user data collected with those technically necessary cookies is not used to determine the identity of the user or to create user profiles.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
1. Shopify: We use strictly necessary cookies to distinguish users who visit our website or opt in for our service and for the Shopify online e-commerce platform of Shopify Inc., 151 O’Connor Street, Ground floor, Ottawa, Ontario, K2P 2L8, Canada so that our web-site runs smoothly.
2. One Trust/ Cookie Pro
| Cookie Name | Purpose | Duration |
|---|---|---|
| OptanonConsent | Stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. | 1 year |
| session | This cookie is typically used to maintain an anonymized user session by the server. | Persistent |
| OptanonAlertBoxClosed | It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. | 1 Year |
3. CloudFoundary
| Cookie Name | Purpose | Duration |
|---|---|---|
| __cf_bm | As part of our bot management service, this cookie helps manage incoming traffic that matches criteria associated with bots. A "bot" is short for "robot" and refers to a software program that performs automated, repetitive, pre-defined tasks, often imitating or replacing human user behavior. | Persistent |
4. Builder.io
| Cookie Name | Purpose | Duration |
|---|---|---|
| builderSessionId | This domain is part of the content delivery network of Shopify, which is used to host website content and deliver it efficiently to users. | Persistent |
II. FUNCTIONAL COOKIES
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
1. Yotpo
| Cookie Name | Purpose | Duration |
|---|---|---|
| pixel Yotpo.com | Used to track purchase for consumer review purposes. | 1 Year |
2. Testing cookie
| Cookie Name | Purpose | Duration |
|---|---|---|
| _vis_opt_test_cookie | test_cookie. | Persistent |
2. Paypal Cookie
| Cookie Name | Purpose | Duration |
|---|---|---|
| cart | This cookie is required for the consumer to go through the upgraded flow to complete a 1-click payment. | 1 day |
III. PERFORMANCE COOKIES
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance.
If you access our services, your behavior can be statistically evaluated with the help of certain analytics tools for advertising and market research purposes or to improve our services by the use of cookies. You can opt-out of the use of these cookies at any time by clicking the "DO NOT SELL/SHARE MY PERSONAL INFORMATION" button herein and toggling off the “Sale or Share of Personal Information” option.
You can also manage or disable cookies at any time by adjusting your browser settings. Please refer to the settings menu of your browser for instructions on how to change your cookie preferences. If you choose to disable cookies, the Turtle Beach website may not function properly, and certain content may not be available. While browsers vary, the following links may be helpful:
[a] Cookie settings in Internet Explorer
[b] Cookie settings in Firefox
[c] Cookie settings in Chrome
[d] Cookie settings in Safari on Mac and Safari on iPhone, iPad, or iPod touch.
If you deactivate the setting of cookies in the Internet browser used, not all functions of our website may be entirely usable.
1. Shopify
We also use the analytical and performance recognition services of Shopify Inc. For this purpose, Shopify uses analytical cookies.
Shopify uses the following cookies:
| Cookie Name | Purpose | Duration |
|---|---|---|
| _shopify_y | Unique user token (1-year expiry) to track individual users. | 1 year |
| _shopify_s | Session identifier (short-term expiry) to track a single session. | Expires when browsing session ends. |
| _secure_session_id | Ensures secure browsing sessions. | Expires when browsing session ends. |
| _session_id | Identifies the user's session. | Expires when browsing session ends. |
| cart | Stores the current shopping cart data. | 2 weeks |
| cart_token | A unique token identifying the user's cart. | 2 weeks |
| cart_sig | Verifies the integrity of the cart data. | 2 weeks |
| cart_ts | Timestamp of cart creation or last update. | 2 weeks |
| checkout_token | Identifies the user's checkout session. | 1 year |
| shopifyCookiesConsent | Stores user consent preferences. | 1 year |
| shopifyCookiesConsentManagement | Manages the state of the cookie consent banner. | 1 year |
| _tracking_consent | Stores the user’s tracking preferences. | 1 year |
| _orig_referrer | Tracks the original referrer to the site. | Expires when browsing session ends. |
2. Google Analytics and Ads
Our website uses Google Analytics 4 and Google Ads, which are a web analysis services of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google uses "cookies", which are text files placed on users' computers, to help the website analyze how users use the site. The information generated by the cookie about the use of the website by users is generally transferred to a Google server.
Google's use of advertising cookies with Google Ads enables it and its partners to serve ads to our users based on their visits to our sites and/or other sites on the Internet.
This processing of user data by Google Analytics 4 enables us to analyze the surfing behavior of our users. We are able to compile information about the use of the individual components of our website by evaluating the data obtained. This helps us to continuously improve our website and its user-friendliness.
The IP anonymization is being performed by Google. Google Analytics 4 collects the IP address of website visitors or app users. In Google Analytics 4, Google states that IP addresses are used at collection time only to determine location information (country, city, latitude and longitude of city) and then discarded before data is logged in any data center or server. We do not define and send custom user properties, such as user-specific attributes or characteristics to Google. IP addresses can provide information about the general location of the user but are not considered directly identifying information on their own. Likewise, Google Analytics 4 captures the user agent string, which includes details about the device, browser, and operating system used by the visitor or user. User agent information can help analyze device specific usage patterns but is also not considered personally identifiable in most cases.
Google may collect the mentioned IP addresses through targeting cookies (see our list below) You can give and revoke your consent to the collection of these IP addresses at any time in the Privacy Preference Center accessible by clicking the "DO NOT SELL/SHARE MY PERSONAL INFORMATION" button herein. However, if you revoke your consent through the Cookie Management tool, further use of the marketing functions will no longer be possible. You can also object to the processing of the IP addresses by Google described above at any time with effect for the future by using the deactivation add on for browsers from Google Analytics at http://tools.google.com/dlpage/gaoptout?hl=en. Users may also opt out of personalized advertising by visiting Google’s Ads Settings: https://www.google.com/settings/ads. For more information about how Google processes personal data see here: https://policies.google.com/.
Google uses the following cookies:
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | This cookie is set by Google Universal Analytics to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. | 2 years |
| _gid | This cookie is set by Google Universal Analytics to store and update a unique value for each page visited. | 30 seconds to 1 year |
| _gat | This cookie is set by Google Universal Analytics, limiting the collection of data on high traffic sites. | 10 minutes |
| test_cookie | This cookie is set by Doubleclick (Google) - Googles real time bidding advertising exchange. | Persistent |
| _gat_UA-nnnnnnn-nn | This cookie is set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It is a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. | Persistent |
| _gclxxxx | A Google conversion tracking cookie used to help advertisers determine how many times users who click on their ads end up taking an action on their site, such as making a purchase. | 90 days |
| _dlt | This cookie is set by Google’s real time bidding advertising exchange. This enables the website to receive data on visitor behavior for statistical purposes. | Session |
| NID | This cookie is set by Google to show Google ads in Google services for signed-out users. | 6 months |
| IDE | This cookie is set by Google to show Google ads on non-Google sites. | 13 months |
| _GRECAPTCHA | This cookie is used by Google’s reCAPTCHA system for the purpose of providing its risk analysis. | 6 months |
| _ar_v4 | This cookie is set by DoubleClick advertising service from Google to. track conversion rates for ads. | Persistent |
| _gclxxxx | Google conversion tracking cookie. | 2 months |
| _ga_xxxxxxxxxx | To generate statistical data on how the visitor uses the Service. | Persistent |
3. Youtube
Once you launch a YouTube video through the Website, a connection is established to the YouTube servers. This tells the YouTube server which of our pages you have visited. If you are logged in to your YouTube account, you allow YouTube to associate your surfing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.
Furthermore, YouTube can store various cookies on your device after starting a video. With the help of these cookies, YouTube can obtain information about visitors to the Website. This information is used, among other things, to gather video statistics, improve the user experience and prevent fraud. The cookies remain on your terminal device until you delete them. The information generated by a cookie about the use of the website by the user is usually transferred to a server of Google LLC in the USA and stored there.
After the start of a YouTube video, it is possible that further data processing processes may be triggered, over which we have no influence. The use of YouTube is based on your consent to YouTube (e.g. consent to the storage of cookies). Further information about data protection at YouTube can be found in their privacy policy at: policies.google.com/privacy?hl=en
YouTube uses the following cookies:
| Cookie Name | Purpose | Duration |
|---|---|---|
| VISITOR_INFO1_LIVE | A cookie that YouTube sets that measures your bandwidth to determine whether you get the new player interface or the old. | 8 months from set/update |
| PREF | This cookie stores your preferences and other information, in particular preferred language, how many search results you wish to be shown on your page, and whether or not you wish to have Google’s SafeSearch filter turned on. | 10 years from set/ update |
| use_hitbox | The use_hitbox cookie increments the ‘views’ counter on the YouTube video. | At end of session |
| YSC | This cookie is set by the YouTube video service on pages with embedded YouTube video. It registers a unique ID to keep statistics of what videos from YouTube the user has seen. | At end of session |
| YouTube GPS HTTP GPS | Registers a unique ID on mobile devices to enable tracking based on geographical GPS location. | At end of session |
| __Secure-ROLLOUT_TOKEN | YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. | 5 months |
| VISITOR_PRIVACY_METADATA | YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. | 5 months |
4. Klaviyo
When you have registered for our email updates, we use the e-mail marketing software of Klaviyo, Inc., 125 Summer Street, Floor 6, Boston, MA, 02110, United States, (“Klaviyo”). Klaviyo uses tracking cookies for fulfilling their services which are disclosed here https://help.klaviyo.com/hc/en-us/articles/360034666712-About-Cookies-in-Klaviyo.
| Cookie Name | Purpose | Duration |
|---|---|---|
| __kla_id |
To track and identify site visitors through an auto-generated ID. This cookie can temporarily hold personally identifiable information. Once a visitor is identified, the cookie can pass their data into Klaviyo. A visitor can be identified when they:
|
Two years; cookies gathered while using the Safari web browser expire after seven days |
The information generated by such a cookie is transferred to a server of Klaviyo in the USA and stored there. For more information about how Klaviyo processes personal data see https://www.klaviyo.com/legal/privacy-policy and our Privacy Policy.
4. VWO
These cookies are used by the Visual Website Optimizer (VWO) service to allow us to run experiments on page layout and content to better present our information. VWO Insights, a user behavior analytics tool, helps understand user journeys and identify conversion roadblocks using session recordings, heatmaps, surveys, form analytics, and funnels.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _vwo_consent | This cookie independently tracks the visitor's consent status for VWO to ensure compliance. It can store essential testing campaign data when VWO is partially blocked, allowing for accurate tracking once consent is given. | 365 Days |
| _vis_opt_exp_{CAMPAIGNID}_ goal_{GOALID} |
This cookie is created when a campaign goal is triggered. This cookie, when created, will always have a value of 1. | 100 Days |
| _vis_opt_test_cookie | This cookie is created to detect if the cookies are enabled on the visitor’s browser or not. It also helps in tracking the number of browser sessions a visitor has gone through. The value of this cookie is always 1. | Expires on browser close |
| _vis_opt_exp_{CAMPAIGNID}_ combi |
This cookie is created when a visitor is chosen for a particular variation for a test. This cookie makes sure that visitors see the same variation when they revisit the page in the future. Here the Control has a value of 1, Variation #1 has a value of 2, Variation #2 has a value of 3, and so on. | 100 Days |
| _vis_opt_exp_{CAMPAIGNID}_ exclude |
This cookie is created when a visitor has been excluded from a Test Campaign due to the traffic percentage specifications. The value is always 1. | 100 Days |
| _vis_opt_exp_{CAMPAIGNID}_ split |
This cookie is created when one of the variations is chosen for the visitor, but the visitor is not yet redirected to the variation page. It exists so that VWO can verify that the variation page corresponds to the chosen variation after landing on the page. The value is >=2 (as 1 corresponds to Control and it’s not created in case the Control is chosen). NOTE: This cookie is created only for Split URL campaigns. |
100 Days |
| _vis_opt_s | This cookie tracks session created for a visitor, i.e., the number of times the browser was closed and reopened. The value is >=1, followed by a pipe sign. For example, the value of 2 indicates that the visitor restarted the browser once while 3 means twice. | 100 Days |
| _vis_opt_out | This cookie indicates that the visitor should not be made part of any campaign. Its value is 1. | 10 years |
| _vwo_uuid | This cookie generates a unique id for every visitor and is used for the report segmentation feature in VWO, and it also allows you to view data in a more refined manner. | 365 days |
| _vwo_uuid_{CAMPAIGNID} | This cookie is created for each cross-domain campaign. It generates a unique id for every visitor and is used for the report segmentation feature in VWO, and it also allows you to view data in a more refined manner. | 365 days |
| _vwo_ds | This cookie stores persistent visitor-level data for VWO Insights. | Depends on the retention period of the account. |
| _vwo_sn | This cookie stores session-level information. | 30 mins and reset again to 30 mins on visitor activity. |
| _vwo_uuid_v2 | This cookie calculates unique traffic on a website. | 366 Days |
| _vis_opt_exp_{CAMPAIGNID} _combi_choose |
This cookie stores the chosen combination. It’s a temporary cookie that gets deleted when the campaign changes are applied. | Persists until campaign changes are applied. |
| _vwo_referrer | This cookie stores referral info allowing VWO to identify the original Traffic source in case of the Split URL campaign. NOTE: This cookie is created only for Split URL campaigns but can be read by all campaign types. |
15 secs |
| _vwo | This cookie is a jar of all the cookies. It is currently created only for the Safari browser. In the future, it would replace all the cookies. The actual expiry of a cookie doesn’t matter as it stores the expiry of cookies set in it and keeps on expiring them. | 365 Days |
| wingify_push_db_status | This cookie stores the subscription sync status of the subscriber with VWO Engage’s Server. | 10000 Days |
| wingify_push_subscription _id |
This cookie stores the subscription ID to uniquely identify the subscriber generated by the browser. | 10000 Days |
| wingify_push_subscription _endpoint |
This cookie stores the subscription endpoint of the subscription object specific to the browser(Chrome/Firefox). | 10000 Days |
| pushcrew_opt_out | This cookie is used for opting-out . | 10000 Days |
| wingify_push_do_not_show _notification_popup |
This cookie stores the information if the first-step opt-in should show up or not. Valid only for 2 Step Opt-in. | 14 Days |
| pshcrw_update_subId | This cookie is used for retrying the storage of subscriptions with VWO Engage’s Server. Used only in cases when the server is not reachable due to network issues. | 10000 Days |
| wingify_push_subscription _status |
This cookie stores the information if the visitor is subscribed or unsubscribed to VWO Engage. | 10000 Days |
| wingify_push_subscription _lang |
This cookie stores the subscriber's browser language. | 10000 Days |
| wingify_donot_track _actions |
This cookie persists the information that subscriber actions should be tracked. | 10000 Days |
| wingify_do_not_show _chicklet |
This cookie is used to decide if the chicklet for opting to notifications should be shown or not. | 10000 Days |
| _wingify_pc_uuid | This cookie stores the subscriber ID to uniquely identify the subscriber. VWO generates this randomly. | 10000 Days |
| wingifyEcomData-* | This cookie is persisted when the subscriber becomes part of Shopify segments created through VWO Engage App. | 10000 Days |
| wingify_push_gcm_id | This cookie stores the FCM ID of the customer to identify which FCM key was used for subscribing. | 10000 Days |
| wingifyRetrySegment-* | This cookie is persisted when wingifySegment-* cookie cannot be synced with VWO Engage Server. | 10000 Days |
| wingifySegment-* | This cookie is persisted only when the subscriber is part of a segment that the visitor creates from the VWO Engage App. | 10000 Days |
| pshcrw_v_k | This cookie stores the public VAPID Key of the customer to identify which VAPID key was used for subscribing. | 10000 Days |
| _pc_fb (The Facebook Messenger feature has been deprecated) |
This cookie stores Facebook messenger-specific information. Page ID, Count of times the messenger opt-in was shown, and the state of FB Messenger subscription is stored. | 10000 Days |
| wingify_push_subscriber _id |
This cookie stores the subscriber ID to uniquely identify the subscriber. VWO generates this randomly. | 10000 Days |
| _vwo_global_opt_out | This cookie is persisted when a visitor opts out of vwo on all websites in a given browser. | 100 days |
| _vwo_ssm | This cookie is used for testing and is created only on sites that use the HTTP protocol. This is used to check if VWO can create cookies on them, post which this cookie is deleted. | 3650 days |
| _vis_opt_exp_{CAMPAIGNID} _goal_{GOALID}_{ACCID} |
This cookie is created when a campaign goal is triggered. When created, this cookie always has a value of 1. | 100 Days |
| _vis_opt_exp_{CAMPAIGNID} _combi_{ACCID} |
This cookie is created when a visitor is chosen for a particular variation of a test. It ensures that visitors see the same variation when they revisit the page. Here the Control always has the value of 1, Variation #1 always has the value of 2, Variation #2 has the value of 3, and so on. | 100 Days |
| _vis_opt_exp_{CAMPAIGNID} _exclude_{ACCID} |
This cookie is created when a visitor has been excluded from a campaign due to the traffic percentage specifications. The value of this cookie is always 1. | 100 Days |
| _vis_opt_exp_{CAMPAIGNID} _split_{ACCID} |
This cookie is created when one of the variations is chosen for the visitor, but the visitor is not yet redirected to the variation page. Using this, VWO verifies that the variation page corresponds to the chosen variation after landing on the page. The value will always be >=2 as it won’t be created in case the control is chosen. | 100 Days |
| _vwo_uuid_{CAMPAIGNID} _{ACCID} |
This cookie is created for each cross-domain campaign. It generates a unique id for every visitor and is used for the report segmentation feature in VWO. It also allows you to view data in a refined manner. | 10 Years |
| _vis_opt_exp_{CAMPAIGNID} _combi_choose_{ACCID} |
This cookie stores the chosen combination. It’s a temporary cookie that gets deleted when the campaign changes are applied. | Persists until campaign changes are applied. |
| _vwo_global_opt_out | This cookie is persisted when a visitor opts out of vwo on all websites in a given browser. | 100 days |
Cookies Created While Previewing or Viewing Heatmaps of User Interaction
This is the list of cookies created while Turtle Beach previews or views heatmaps. A heatmap is a visual representation of data that shows where consumers are interacting most on a Turtle Beach website . It uses colors—like red, orange, and yellow—to highlight areas with the most activity (such as clicks, taps, or mouse movements) and cooler colors (like blue or green) for less interaction. Turtle Beach uses heatmaps to optimize the user experience on the website.
| Cookie Name | Purpose | Duration |
|---|---|---|
| debug_vis_opt_exp_ {CAMPAIGNID}_goal _{GOALID} |
This cookie is created when a Test Campaign goal is triggered. This cookie, when created, will always have a value of 1. | 100 Days |
| debug_vis_opt_test _cookie |
This cookie is created to detect if the cookies are enabled on the visitor's browser or not. It also helps in tracking the number of browser sessions a visitor has gone through. The value of this cookie is always 1. | Expires on session expiration. |
| debug_vis_preview_{ACCOUNTID} | This cookie is generated when you switch variations in preview mode. | Expires on session expiration. |
| debug_vis_opt_exp _{CAMPAIGNID}_combi |
This cookie is created when a visitor is chosen for a particular variation for a test. This cookie ensures that visitors see the same variation when they revisit the page in the future. Here the Control always has the value of 1, Variation #1 always has the value of 2, and Variation #2 has a value of 3, and so on. | 100 Days |
| debug_vis_opt_exp_ {CAMPAIGNID}_exclude |
This cookie is created when a visitor has been excluded from a Test Campaign due to the traffic percentage specifications. The value is always 1. | 100 Days |
| debug_vis_opt_exp_ {CAMPAIGNID}_split |
This cookie is created when one of the variations is chosen for the visitor, but the visitor is not yet redirected to the variation page. It exists so that VWO can verify that the variation page corresponds to the chosen variation after landing on the page. The value is >=2. As 1 corresponds to control and it’s not created if control is chosen. | 100 Days |
| debug_vwo_uuid | This cookie generates a unique id for every visitor and is used for the report segmentation feature in VWO, and it also allows you to view data in a more refined manner. | 10 Years |
| debug_vwo_ds | This cookie stores persistent visitor-level data for VWO Insights. | Depends on the retention period of the account |
| debug_vwo_sn | This cookie stores session-level information. | 30 mins and reset again to 30 mins on visitor activity |
| _vis_opt_exp_{CAMPAIGNID} _combi_choose_{ACCID} |
This cookie stores the chosen combination. It’s a temporary cookie that gets deleted when the campaign changes are applied. | Persists until campaign changes are applied |
| debug_vwo_referrer | This cookie stores referral info allowing VWO to identify the original Traffic source in case of the Split URL campaign. | 15 secs |
| debug_vis_opt_variation _page |
This cookie persists the selection by the person using previews. | Expires on session expiration |
IV. TARGETING COOKIES
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. You can disable such cookies in the Cookie Management tool linked under "DO NOT SELL/SHARE MY PERSONAL INFORMATION" / "Sale or Share of Personal Information." If you do not allow these cookies, you will experience less targeted advertising.
You can customize your device settings to control your Ad tracking at any time:
- On Apple devices, you can enable "Limit Ad Tracking" in your device settings.
- On Android devices, you can select "Opt out of Ads Personalization" in your device settings.
1. BingAds
Our website uses BingAds, a service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (“Microsoft”). Microsoft uses cookies and similar technologies to provide you with advertisements that are relevant to you. The use of these technologies enables Microsoft and its partner sites to serve ads based on prior visits to our site or other sites on the internet.
The access data generated in this context may be transferred by Microsoft to a server in the USA for analysis and stored there.
Besides the possibility to revoke your consent, you can also object to the collection of data described above at any time with effect for the future by activating the following link: http://choice.microsoft.com/de-DE/opt-out. For more information on data protection and the cookies used by Microsoft and Bing Ads, please visit Microsoft's website at https://privacy.microsoft.com/de-de/privacystatement.
BingAds uses the following cookies:
| Cookie Name | Purpose | Duration |
|---|---|---|
| MUID, MC1, and MSFPC | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics and other operational purposes. | One year |
| ANON | Contains the ANID, a unique identifier derived from your Microsoft account, which is used for advertising, personalization, and operational purposes. It is also used to preserve your choice to opt out of interest-based advertising from Microsoft if you have chosen to associate the opt-out with your Microsoft account. | One year |
| CC | Contains a country code as determined from your IP ad-dress. | One year |
| PPAuth, MSPAuth, MSNRPSAuth, KievRPSAuth | Helps to authenticate you when you sign in with your Microsoft account. | One year |
| NAP | Contains an encrypted version of your country, postal code, age, gender, language and occupation, if known, based on your Microsoft account profile. | One year |
| MH | Appears on co-branded sites where Microsoft is partnering with an advertiser. This cookie identifies the advertiser, so the right ad is selected. | One year |
| MR | Used to collect information for analytics purposes. | One year |
| TOptOut | Records your decision not to receive interest-based advertising delivered by Microsoft. | One year |
| _uetvid | Cookie allows Microsoft Bing Ads to engage with a user that has previously visited our website. | One year |
| _uetsid | This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. | One year |
2. Impact
Our Website uses the services of Impact Tech, Inc. ("Impact"). Impact uses cookies and similar technologies to provide you with advertisements that are relevant to you. The use of these technologies enables Impact and its partner sites to serve ads based on prior visits to our site or other sites on the internet.
| Cookie Name | Purpose | Duration |
|---|---|---|
| IR_PI | This cookie stores a unique UUID key and timestamp to help identify a customer later. When a customer clicks on one of your ads from a Partner's site, impact.com's UTT JavaScript places this cookie to initially identify them. These are first-party cookies set on your domain. | 720 Days |
| brwsr | This cookie stores a unique UUID key to help identify a customer later. When a customer clicks on one of your ads from a Partner's site, they're typically directed to impact.com's tracking server, which places this cookie to initially identify them. The next time they click on one of your ads, impact.com can more easily identify this customer for attribution and reporting. | 720 Days |
| IR_gbd | The base domain cookie set on your site. It's part of the UTT JavaScript function that tracks web events. | Expires when the session ends |
| IR_{Campaign_ID} | A current session cookie that updates with activity each time the page loads. It's part of the UTT JavaScript function—specifically in API implementation—for tracking web events. The {Campaign_ID} part is replaced with your actual Program/Campaign ID value. | Expires when the session ends |
| IRLD | This cookie identifies the "last click" and is used to eliminate duplicate clicks during checkout and the final conversion. It stores the Partner's impact.com ID and timestamps to compare against recent clicks. | 180 Days |
3. Criteo
Our Website uses the services of Criteo SA and its affiliates ("Criteo"). Criteo uses cookies and similar technologies to provide you with advertisements that are relevant to you. The use of these technologies enables Criteo and its partner sites to serve ads based on prior visits to our site or other sites on the internet.
| Cookie Name | Purpose | Duration |
|---|---|---|
| cto_tld_test | Cookie used to find the higher level domain under which a cookie can be written. | Deleted after being written |
| cto_bundle | This cookie helps Criteo better manage the tracking solution. This bundle is a partitioned cookie (aka CHIPS) enabling personalised marketing by locally storing match keys only for users who have provided appropriate related consent. | 13 Months |
| uid | This cookie contains an identifier than enables Criteo to identify the user across different websites. | 13 Months |
| criteo_write_test | Cookie used to check whether Criteo can drop cookies on the current subdomain. | Deleted after being written |
| optout | This cookie enables Criteo to remember that the user made the choice not to be tracked by Criteo. | 400 Days |
| receive-cookie-deprecation | This cookie is required as part of the Privacy Sandbox test phase, in preparation for the third-party cookies deprecation on Chrome. More info at Chrome-facilitated testing - Chrome for Developers. | 13 Months |
| browser_dat a | This cookie helps Criteo better manage the tracking solution. It is enabling personalised marketing in some. | 13 Months |
| cto_optout | This cookie helps Criteo identify the opted-out users. | 400 days |
| criteo_localstorage_ check | Used to check whether Criteo can write to the local storage. | Indefinitely |
4. Meta
We use marketing pixels from the service provider Meta (Meta Platforms Ireland Ltd., Merrion Road, Dublin 4, D04 X2K5, Ireland; “Meta”) on our website. We implemented a code (pixel) for the service on our website. This pixel is a snippet of JavaScript code that loads a collection of functions that allows Meta to track your user actions if you came to our website via Meta ads. For example, if you purchase a product on our website, the pixel is triggered and stores your actions on our website in respective cookies. These tools enable Meta to match your user data (customer data such as IP address, user ID) with the data of your Meta account. Meta then deletes this data. The collected data is anonymous and cannot be viewed by us and is only used for advertising purposes. If you are a user of Meta and are logged in to your account there, your visit to our website is automatically assigned to your Meta user account.
The purpose of setting cookies is to send you interesting advertisements in connection with Turtle Beach on Meta, if you are a customer there. We only want to show our services or products to people who are really interested in them. With the help of such a marketing pixel, our advertising measures can be better adjusted to your wishes and interests. For example, Meta users (provided they have allowed the use of cookies required for personalized advertising) will see appropriate ads. In addition, Meta uses the collected data for analysis purposes and their own advertisements.
For more information on the collection and use of the data by Meta, as well as on your rights and possibilities for the protection of your privacy in this regard, please refer to the privacy notices of Meta at https://www.facebook.com/about/privacy/.
The cookies set by the integration of the Meta marketing pixel are:
| Cookie Name | Purpose | Duration |
|---|---|---|
| campaign_click_url | Records the Meta URL that an individual landed on after clicking on an ad promoting Meta. | Persistent |
| fr | Meta’s primary advertising cookie, used to deliver, measure, and improve the relevancy of ads. | 90 days |
| oo | Used to record advertising opt outs. | 5 years |
| ddid | Used to open a specific loca-tion in an advertiser's app upon installation. | 28 days |
| _fbp | Used by Meta to deliver a series of advertisement products such as real time bidding from third party advertisers. | 2 Months |
5. TikTok
TikTok (address: TikTok Inc., Attn: TikTok Legal Department 10100 Venice Blvd, Suite 401, Culver City, CA 90232, USA) is another social medial platform we connect with – similar to Meta and Twitter. Through its cookies and pixels, TikTok links your contact or subscriber information with your activity on our platform across all your devices, using your email or other login or device information. A TikTok Pixel is a piece of code that allows advertisers to share website visitor events to TikTok via a browser and is meant to track ad performance. TikTok may use this information to display advertisements on the platform and elsewhere online and across your devices tailored to your interests, preferences, and characteristics. For instance, TikTok would know that you are in the market for buying a headset. The TikTok pixel collects information available via standard web browsers, like Chrome. This pixel will track the following user data for up to 13 months and it will be updated each time the pixel is activated again:
- Ad/ Event information: Information about the ad a TikTok user has clicked or an event that was triggered.
- Timestamp: Time that the pixel event sends. This information is used to determine when website actions took place, like when a page was viewed, when a product was purchased, etc.
- IP Address: Used to determine the geographic location of an event.
- User Agent: Used to determine the device make, model, operating system and browser information.
For more information, you find TikTok’s Privacy Policy here: https://www.tiktok.com/legal/privacy-policy?lang=en. More information on TikTok’s use of cookies and pixels is also available at https://www.tiktok.com/legal/cookie-policy?lang=en under “2. Categories of tracking technologies.”
The TikTok cookies save visitor's conversion events related to an ad campaign. A session ID is generated on the advertiser’s site, which saves event information about a user's single visit to an advertiser's website, such as page views or conversions. This so-called match key works with cookies to improve measurement, attribution and targeting. Third-party cookies extend beyond individual sessions and collect campaign-related events across different sites and sessions. With these cookies switched on, TikTok will deliver ads more efficiently and can attribute events to the ads.
There are two types of TikTok cookies:
- First-party cookies are created and owned by your website via the TikTok Pixel. This type of cookie can be enabled to use with a pixel.
- Third-party cookies are created and owned by TikTok via TikTok's server. This type of cookie will always be on for a pixel.
The TikTok Pixel enables the cookies listed below. TikTok uses the following 1st and 3rd party cookies:
| Cookie Name | Purpose | Duration |
|---|---|---|
| _tt_enable-cookie (1st party cookie) | Used to store tracking with cookie state | 13 months. It is updated every time the TikTok Pixel is visited. |
| ttp (1st party cookie) | Used to distinguish users | 13 months. It is updated every time the TikTok Pixel is visited. |
| _ttp 3rd party- Domain .tiktok.com | Used to distinguish users. | 13 months. It is updated every time the TikTok Pixel is visited. |
6. Podscribe -Podcast
Our Website uses the services of Podible, Inc. ("Podscribe"). Podscribe uses cookies and similar technologies to identify devices and sources of traffic to our site from links in podcasts.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _podscribe_did | This cookie helps Podscribe uniquely identify devices that visit the site, allowing for a more consistent user experience across visits. It ensures that preferences and settings are remembered, making your interaction with the site smoother and more personalized. | 1 Year |
| __podscribe_turtlebeach_landing_url | This cookie is used to track the landing URL for users coming to the website from specific campaigns or sources. It helps ensure that users are directed to the correct page based on where they came from, improving the user experience by making sure the content they see is relevant. | 1 Year |
| __podscribe_turtlebeach_referrer | This cookie tracks the referring URL that brought you to the site. It helps us understand where you came from, ensuring that the site delivers content that matches your expectations based on your previous location. | 1 Year |
7. Reddit
Reddit is a social media platform made up of user-created communities (called subreddits) where people share news, ask questions, and engage in discussions on virtually any topic.
What Reddit’s Cookies Do: Reddit uses cookies to personalize user experiences, remember login preferences, track site activity, and deliver relevant content and ads. Cookies also help Reddit analyze performance, improve site functionality, and ensure security.
| Cookie Name | Purpose | Duration |
|---|---|---|
| token_v2 | Cookies may be used for a variety of purposes, including site functionality, personalization, and analytics. | Persistent |
| csrf_token | Cookies may be used for a variety of purposes, including site functionality, personalization, and analytics. | Persistent |
| loid | Cookies may be used for a variety of purposes, including site functionality, personalization, and analytics. | 1 Year |
| session_tracker | This cookie is generated as part of the sign-in process and used to defend against Cross Site Request Forgery (CSRF). | Persistent |
| csrf_token | Cookies may be used for a variety of purposes, including site functionality, personalization, and analytics. | Persistent |
| session_tracker | This cookie is generated as part of the sign-in process and used to defend against Cross Site Request Forgery (CSRF). | Persistent |
8. Twitter ("X")
Twitter ("X") is a social media platform where users share short posts called "tweets" to express thoughts, share news, and engage in public conversation.
| Cookie Name | Purpose | Duration |
|---|---|---|
| guest_id_marketing | Twitter collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting. | 1 Year |
| guest_id_ads | Twitter collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting. | 1 Year |
| guest_id | Twitter collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting. | 1 Year |
| personalization_id | Twitter collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting. | 1 Year |
| muc_ads | Twitter collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting. | 1 Year |
9. Twitch
Twitch is a live streaming platform primarily focused on video game content, esports, music, and creative broadcasts.
| Cookie Name | Purpose | Duration |
|---|---|---|
| unique_id_durable | This cookie is used as a unique identifier to track viewing of videos. | 1 Year |
| unique_id | This cookie is used as a unique identifier to track viewing of videos. | 1 Year |
| server_session_id | This cookie is used as a unique identifier to track viewing of videos. | Persistent |
10. Needle
Needle is a live chat platform that allows brands to connect with customers through real-time, human-to-human interactions, offering a personalized and engaging shopping experience.
| Cookie Name | Purpose | Duration |
|---|---|---|
| needlepin | This Cookie is a first-party cookie on the partner's domain and is used to remember certain information about the visitor. | 180 days |
| needleopt | This Cookie, will keep non-qualified and banned visitors from sending events more than once every hour. Used for optimization reasons. | Persistent |
| needleid | This Cookie, is a cookie on Needle's domain that keeps track of repeat chat customers. The cookie is created when the customer requests a chat. This cookie contains necessary time stamps, number of chats, unique id, and other potentially necessary fields about the customer. | 180 days |
11. Advertising Networks
Advertising networks are third-party services that deliver ads across multiple websites. They help advertisers reach users based on their interests and behavior across the web.
What Their Cookies Do: Advertising network cookies track user activity across websites to build a profile of interests, enable retargeting, measure ad performance, and deliver more relevant, personalized ads. These cookies help advertisers optimize campaigns and ensure users see content that aligns with their browsing behavior.
| Cookie Name | Purpose | Duration |
|---|---|---|
| receive-cookie-deprecation | This domain is owned by AppNexus Inc. The company provides a range of online advertising technology and services. adnxs.com. | 9 Years |
| receive-cookie-deprecation | This domain is owned by AppNexus Inc. The company provides a range of online advertising technology and services. adnxs.com. | 9 Years |
| ab | This domain is owned by Aggregate Knowledge provides a data management platform which enables real time targeting and consumer profiling functionality. agkn.com. | 1 Year |
| CMPS | This domain is owned by Casale Media. The main business activity is: Advertising casalemedia.com. | 3 Months |
| CMPRO | This domain is owned by Casale Media. The main business activity is: Advertising casalemedia.com. | 2 Months |
| CMID | This domain is owned by Casale Media. The main business activity is: Advertising casalemedia.com. | 1 Year |
| demdex | This cookie helps Adobe Audience Manger perform basic functions such as visitor identification, ID synchronization, segmentation, modeling, reporting, etc. demdex.net. | 5 Months |
| dpm | This domain is owned by Adobe Audience Manager. The main business activity is online profiling for targeted marketing. dpm.demdex.net. | 5 Months |
| am_tokens_invalidate-verizon-pushes | This domain is associated with Mediavine, Inc. which provides website monetization services, including advertising optimization for publishers. exchange.mediavine.com. | 13 Days |
| am_tokens | This domain is associated with Mediavine, Inc. which provides website monetization services, including advertising optimization for publishers. exchange.mediavine.com. | 13 Days |
| mv_tokens_invalidate-verizon-pushes | This domain is associated with Mediavine, Inc. which provides website monetization services, including advertising optimization for publishers. exchange.mediavine.com. | 13 Days |
| mv_tokens | This domain is associated with Mediavine, Inc. which provides website monetization services, including advertising optimization for publishers. exchange.mediavine.com. | 13 Days |
| criteo | This domain is associated with Mediavine, Inc. which provides website monetization services, including advertising optimization for publishers. exchange.mediavine.com. | 13 Days |
| gpp | This domain is associated with ID5, a company that provides online identification solutions for ad tech companies, enabling them to create and distribute a unique user ID to track individuals for advertising purposes. id5-sync.com. | Persistent |
| gdpr | This domain is associated with ID5, a company that provides online identification solutions for ad tech companies, enabling them to create and distribute a unique user ID to track individuals for advertising purposes. id5-sync.com. | Persistent |
| cf | This domain is associated with ID5, a company that provides online identification solutions for ad tech companies, enabling them to create and distribute a unique user ID to track individuals for advertising purposes. id5-sync.com. | Persistent |
| cnac | This domain is associated with ID5, a company that provides online identification solutions for ad tech companies, enabling them to create and distribute a unique user ID to track individuals for advertising purposes. id5-sync.com. | Persistent |
| car | This domain is associated with ID5, a company that provides online identification solutions for ad tech companies, enabling them to create and distribute a unique user ID to track individuals for advertising purposes. id5-sync.com. | Persistent |
| cip | This domain is associated with ID5, a company that provides online identification solutions for ad tech companies, enabling them to create and distribute a unique user ID to track individuals for advertising purposes. id5-sync.com. | Persistent |
| callback | This domain is associated with ID5, a company that provides online identification solutions for ad tech companies, enabling them to create and distribute a unique user ID to track individuals for advertising purposes. id5-sync.com. | Persistent |
| data-c | Media.net is a global online advertising technology network. media.net. | 1 Month |
| brwsr | This domain is associated with Impact Radius which provides advertising and marketing services. ojrq.net. | 1 Year |
| opt_out | This domain is owned by Nativo. The company provides a range of marketing and advertising services postrelease.com. | 1 Year |
| PugT | This domain is owned by Pubmatic. It operates an advertising exchange platform where online publishers can sell targeted advertising space to media buyers using real time bidding. pubmatic.com. | 1 Month |
| KRTBCOOKIE_XXXX | This cookie is used to correlate IDs with those of Pubmatic partners (such as demand side platform clients or other advertising technology companies). Pubmatic passes information stored by the partner in this cookie to the partner when it is considering whether to purchase advertisements. This enables the partner to make better decisions about whether to display an advertisement to you. pubmatic.com. | 2 Months |
| TapAd_DID | This domain is owned by Tapad Inc. a US based company that provides technology to track users across devices to enhance targeting capabilities. tapad.com. | 1 Month |
| TapAd_TS | This domain is owned by Tapad Inc. a US based company that provides technology to track users across devices to enhance targeting capabilities. tapad.com. | 1 Month |
| TapAd_3WAY_SYNCS | This domain is owned by Tapad Inc. a US based company that provides technology to track users across devices to enhance targeting capabilities. tapad.com. | 1 Month |
| tvid | This domain is owned by Tremor Video which provides a marketplace for online video based cross-device advertising. tremorhub.com. | 1 Year |
| tv_UICR | This domain is owned by Tremor Video which provides a marketplace for online video based cross-device advertising. tremorhub.com. | 1 Month |
